Founding partners



FMG has its roots firmly planted in rural New Zealand, which is why you’ll find that we’re different when it comes to insurance. We were started in 1905 by farmers for farmers and today we’re still 100% New Zealand owned by our rural clients.

Giving rural New Zealand a better deal is our core purpose and we live by an advice-led approach to help you identify and avoid interruptions to your farm, business and in your personal life.



Our work is diverse and expansive, with campaigns and services that cover all aspects of mental health and wellbeing. We take a holistic approach to mental health, promoting what we know makes and keeps people mentally well.

We provide free information and training, and advocate for policies and services that support people with experience of mental illness, and also their families/whānau and friends.

Established in 1977 from the proceeds of a telethon, the Mental Health Foundation (MHF) is a charitable trust, with a governing board. Board members are experts in their fields – they are professionals who collectively guide our direction.

Te Tiriti o Waitangi and The Ottawa Charter are the core documents from which our principles and values are based, and the board is committed to directing our work to reflect this.

We value the expertise of mental health consumers/tangata whaiora and incorporate these perspectives into all the work we do. Our work is funded through donations, grants and contract income.

Strategic partner



ACC have partnered with Farmstrong to help give farmers the skills and resources to live well, farm well and get the most out of life.  Farms are unique environments where families work, live and play.  We know that many farming accidents are caused by simple factors such as being in a hurry, feeling stressed and fatigued.  ACC want to give farmers the skills to identify the risks and the tools to do something about it.  Through partnerships ACC is supporting safe workers, safe workplaces and living well.

Funding partner



Working year round, the Movember Foundation is a global charity raising funds and awareness for men’s health.

These funds deliver breakthrough research and services to allow men to live happier, healthier and longer lives. Since 2003, millions have joined the men’s health movement, raising $709 million globally and funding over 800 programmes focusing on prostate cancer, testicular cancer, poor mental health and physical inactivity.

The Foundation runs awareness and fundraising activities year-round, with the annual Movember campaign in November being globally recognised for its fun and innovative approach to raising money and getting men to take action for their health. During Movember, we challenge men to grow a moustache or to make a commitment to get active and MOVE, both of which are about real action for health and are done to spark conversation and raise vital funds and awareness.

The Foundation’s vision is to have an everlasting impact on the face of men’s health.


Official media partner

Farmers Weekly

Farmers Weekly  is proud to be supporting Farmstrong. As the leading provider of news, intelligence and insight in the rural sector, We understand the importance of providing good information to make good business decisions.

Employing around 40 full and part-time staff and contributing journalists spread around the country Farmers Weekly cover stories from the diverse sectors and regions that make up New Zealand’s agricultural sector.

Our data and market experts in Wellington provide the expertise for the AgriHQ Reports, and our sales team support clients from their bases in Auckland, Feilding, Wellington and Christchurch.

Our award winning team has a solid history in both agriculture and business, which underpins everything we do and how we operate.  Farmers Weekly is committed to the sector and puts back into the agricultural community through sponsorship of select agri-events and activities.  As such, we’re excited to partner with Farmstrong as its Official Media Partners.

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