Privacy Policy


Farmstrong is a social good initative founded by the Mental Health Foundation of New Zealand (MHF) and the FMG Insurance Limited trading as FMG (FMG) as a give back to rural communities. Soon after forming in 2015 ACC joined as a strategic partner. This Farmstrong website (we, us, our) collects personal information (meaning information about an identifiable individual) in accordance with the New Zealand Privacy Act 2020 (the Act). This privacy policy sets out how we collect, use, store and protect the personal information of individuals accessing and/or using the Farmstrong website at (the website).

We may update and change this policy by uploading a revised privacy policy onto the website and it is your responsibility to monitor the website for any changes. The change will apply from the date that we upload the revised policy.

We collect personal information from you when you provide that personal information to us, including via the website and any functionality we make available to you on or through the website, such as through any registration or subscription process.

We will use your personal information to:

  • verify your identity
  • provide you with access to website content
  • market our content to you
  • improve the content that we provide to you
  • respond to communications from you
  • conduct research and statistical analysis (on an anonymised and aggregated basis)
  • protect and/or enforce our legal rights and interests
  • for any other purpose authorised by you

We may disclose your personal information to:

  • any business that supports our provision of the website, including any person that hosts or maintains any underlying IT system or data centre used to provide the website and its content
  • any other person authorised by the Act or another law (e.g. a law enforcement agency)
  • any other person authorised by you.


We will take reasonable steps to keep your personal information safe from loss, unauthorised activity, or other misuse. You are however solely responsible for maintaining the confidentiality and security of your registration details (if any) including your login ID and password.

You have the right to access any personal information that we hold about you and to request a correction to your personal information. Before you exercise this right, we will need to verify that you are the individual to whom the personal information relates.

While we take reasonable steps to maintain secure internet connections, if you provide us with personal information over the internet, the provision of that information is at your own risk.
If you follow a link on our website to another site (including to access any other content), the owner of that site will have its own privacy policy relating to your personal information. We are not responsible for the privacy practices of third parties and recommend that you review that site’s privacy policy before you provide any personal information.

We use cookies (an alphanumeric identifier that we transfer to your computer’s hard drive so that we can recognise your browser) to monitor your use of the website. You may disable cookies by changing the settings on your browser, although this may mean that you cannot use all of the features of the website.

If you have any questions about this privacy policy, our privacy practices, or if you would like to request access to, or correction of, your personal information, you can contact us at


Last updated 26 November 2022

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